The channel never launched because the Board of Time Inc got cold feet when it witnessed Atari almost bring down Warner Brothers due to a mega snafu over inventory mismanagement, leading some directors to declare: “Video games are a fad”. Atari had shot to prominence and profitability by marketing cartridges of video games to retailers.
Created in 1983, the Video Games Channel was to be marketed nationwide via cable operators as a subscription service with a collection of rotating games each month, including fantasy, action and educational offerings. The longer-term aim was to evolve to multi-person games, once the fibre optic cable network could allow two-way signaling. The low cost adapter was engineered in Japan and could plug in to the installed base of video game players. This venture within TVIS was shut down.
Monica as General Manager, Games, Delta Project, was the innovator, creator and strategist. The concept arose out of market testing teletext and videotext, when games emerged as the hottest of buttons, but their technology was deficient, limiting the graphics and speed and playability. Monica developed the technology (hardware and software) and acquired rights from independent game makers (Activision, Imagic, Sega,..) to launch the video games channel. But Monica failed to persuade the Board that video games were here to stay, promising steady and profitable demand.